Thursday, April 24, 2008


Via boingboing comes this, the new logo for the UK Office of Government Commerce:

Rather innocuous, boring even, right? Well in the interests of spicing things up, and of being so lazy as to not want to tilt one's head a bit to the left, the logo again, this time rotated clockwise 90 degrees:

Oh yeah. And even better - well, not better, but pretty fucking great - is the organization's response, one which makes me even more appreciate British wit:

"It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters 'OGC' - and is not inappropriate to an organisation that's looking to have a firm grip on government spend!"
Damn straight.

No comments: